© innatura / Land der Ideen
Not every consumer product produced is actually sold
The rationale of innatura is simple and powerful: Not all products which are produced, actually make it to the market in the end. Often, tiny issues such as wrong labels or a change in design are the reason behind this. Or the companies simply produced too much.Typically, the products are then discarded.
The social enterprise innatura works with corporates and develops strategies to rescue brand-new goods from the factories to be disposed of, with a view to allocate them to social welfare organizations. This boosts a circular economy and supports the social sector.
The role model for innatura is In Kind Direct in the UK, a pioneering social enterprise which started its operations as early as in the 1990s.
We chose the project because it shows how you can achieve an incredible amount of positive impact with entrepreneurial spirit and a social business idea. Just as many initiatives are working today to save food that would otherwise be destroyed, innatura is transferring the idea to many other product areas and thus creating an enormous impact that can be successively increased.
Give us feedback!
How do you like the project? Answer two questions and give us some quick feedback!
Create your own evaluation with the GOOD Scorecard!
By filling out our online scorecard, you provide us with valuable feedback. You can also download the scorecard and evaluate any any project of your choice.
Contribution to the 17 Global Goals
Responsible Consumption and Production
Rescuing brand-new consumer goods that would otherwise be disposed of
Consumer goods at heavily discounted prices for those in need.
Good Health and Well-Being
Better provision of hygiene products for disadvantaged groups
Partnerships for the Goals
Connecting the corporate sector with the welfare sector
Needs-based support for people at the bottom of the income pyramid
Photos: © Karin Desmarowitz / Innatura