Replace Einweg – Send request for alternative packaging with barcode scan

Replace Einweg – Send request for alternative packaging with barcode scan

Fighting plastic waste in the ocean at the source

The Coast Against Plastic association in Sankt-Peter Ording on the North Sea is committed to a world without plastic waste in the oceans. Anyone who thinks that the association is limited to clean-ups on the coast is mistaken. The association thinks bigger and organizes consumer protests via the Replace Plastic app it developed itself – discreetly and effectively directly to manufacturers:

«We believe that it’s not enough to just pick up plastic waste. We need to stop producing it.” Frank Timrot, Co-Founder Küste gegen Plastik e.V.

The problem is sufficiently well known: Plastic is flooding our oceans. Microplastics, the tiny debris from plastic cups, packaging and bags, can now be found in the most remote places around the world. Yet many manufacturers are cripplingly slow to respond. Individually wrapped cookies, fruit wrapped in plastic, or hard plastic bowls that are immediately disposed of in the trash can after a single use – the packaging mania knows no bounds. In the cosmetics industry, there are still plenty of companies that deliberately add microplastics to their products such as exfoliants.

Many companies argue that consumers want this type of packaging. The association Küste-gegen-Plastik has developed an app to show that this is not the case. After downloading the Replace Plastic app, a scanner opens to scan the barcode of the product. As soon as a product has been reported by 20 people, the manufacturer receives an automated message in the name of the association with a request to reconsider the packaging..

Project evaluation

😀 1. PEOPLE 70%
Does the project solve pressing societal challenges?
🌍 2. PLANET 90%
Does the project protect our environment and conserve natural resources?
🚀 3. GAMECHANGER 88%
Is the solution innovative, inspiring and has the power to drive real change?
🙌🏼 4. WIN-WIN 83%
Can we support the project effectively with our means?

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Contribution to the 17 Global Goals

Responsible Consumption and Production

Consumer activism for a circular packaging design

Industry, Innovation and Infrastructure

Building a digital infrastructure to strengthen consumer activitism

Life on Land

Sustainable product design to reduce environmental impacts

Partnerships for the Goals

Engaging consumers in rethinking packaging design

Life below Water

Stopping one-way packaging to end up in the sea

GOOD Club

This project has been supported by the GOOD Club, a joint initiative of the GOOD Impact Foundation and GOOD Search. The lead sponsor for this project is:

Video

 

Images

©Photos: Verein Küste gegen Plastik e.V.