Frequently Asked Questions

We are undergoing a transformation from an ad-financed model to an ad-free search engine.

• The ad-free offering is provided on the basis of a subscription model.
• The ad-based offering generates revenue via ads that are displayed on the search results page. Each click on an ad generates a small amount of revenue, which varies depending on the search. However, margins are currently under pressure as the costs for high-quality search results are rising – not least due to the increasing use of AI.

With our ad-based model, you support an innovative solution for the 17 UN Sustainable Development Goals (SDGs) every month with the revenue generated through your search queries.

With our subscription model, you support our impact portfolio with part of your fee. If you choose the “impact abo”, you generate a much higher impact than would be possible with the ad-financed model.

Find out more

GOOD is a search engine operated by the company Good Search UG and is registered in Berlin. The charitable foundation Good Impact holds 100% of the company shares. So, as a foundation, the social start-up operates independently and without the intention of making a profit. It also has close ties to the other companies and initiatives of the Good Family, such as Good News.

The search results are provided by Brave Search. This is an independent index that was created from scratch. The results are enriched with additional information such as Wikipedia widgets.

There is currently still a partnership with the Bing advertising network in place to monetize ads on GOOD. This will be gradually replaced by the ad-free product GOOD Plus.

Searching with GOOD is climate neutral. Three factors are decisive: 1) GOOD is a data-efficient search engine. By leaving out ads and any form of tracking (GOOD Plus), a large number of site calls are eliminated. 2) GOOD is hosted CO2-free. 3) We offset the emissions caused by your search queries and regularly support innovative projects and solutions that counteract climate change.

Find a detailed analysis in our climate impact assessment.

GOOD is a search engine that offers excellent data protection and helps you reduce your digital footprint. To do this:

• We do not create personal user profiles of you; many online services collect user data to sell on without the user’s explicit permission, whereas we do not collect your data or your search queries or sell these to advertisers.
• We encrypt your search queries, protecting them from potential eavesdroppers.
• Our mobile apps are equipped with ad blockers and anti-tracking features.

With GOOD Plus, we are developing an ad-free offering that closes the remaining gaps for a completely anonymous and secure search that are unavoidable when cooperating with advertising partners.