{"id":8434,"date":"2024-10-27T21:48:00","date_gmt":"2024-10-27T20:48:00","guid":{"rendered":"https:\/\/good-search.org\/about\/en\/?p=8434"},"modified":"2024-11-19T09:31:19","modified_gmt":"2024-11-19T08:31:19","slug":"purpose-over-profit-good-goes-100-ad-free","status":"publish","type":"post","link":"https:\/\/good-search.org\/about\/en\/purpose-over-profit-good-goes-100-ad-free\/","title":{"rendered":"Purpose over Profit: GOOD Goes 100% Ad-Free"},"content":{"rendered":"<style type=\"text\/css\"> \n#cmsmasters_row_69e08776e9d350_69392909 .cmsmasters_row_outer_parent { \n\tpadding-top: 20px; \n} \n\n#cmsmasters_row_69e08776e9d350_69392909 .cmsmasters_row_outer_parent { \n\tpadding-bottom: 15px; \n} \n\n \n#cmsmasters_row_69e08776e9e1a2_55987992 .cmsmasters_row_outer_parent { \n\tpadding-top: 0px; \n} \n\n#cmsmasters_row_69e08776e9e1a2_55987992 .cmsmasters_row_outer_parent { \n\tpadding-bottom: 10px; \n} \n\n \n#cmsmasters_row_69e08776ea0493_21660567 .cmsmasters_row_outer_parent { \n\tpadding-top: 0px; \n} \n\n#cmsmasters_row_69e08776ea0493_21660567 .cmsmasters_row_outer_parent { \n\tpadding-bottom: 10px; \n} \n\n \n#cmsmasters_row_69e08776ea0d96_22510634 .cmsmasters_row_outer_parent { \n\tpadding-top: 0px; \n} \n\n#cmsmasters_row_69e08776ea0d96_22510634 .cmsmasters_row_outer_parent { \n\tpadding-bottom: 30px; \n} \n\n\n#cmsmasters_button_69e08776ea2ac3_86486544 { \n\tfloat:left; \n} \n\n#cmsmasters_button_69e08776ea2ac3_86486544 .cmsmasters_button:before { \n\tmargin-right:.5em; \n\tmargin-left:0; \n\tvertical-align:baseline; \n} \n\n#cmsmasters_button_69e08776ea2ac3_86486544 .cmsmasters_button { \n\tfont-weight:normal; \n\tfont-style:normal; \n\tborder-style:solid; \n} \n#cmsmasters_button_69e08776ea2ac3_86486544 .cmsmasters_button:hover { \n} \n \n#cmsmasters_row_69e08776ea2df1_31841984 .cmsmasters_row_outer_parent { \n\tpadding-top: 0px; \n} \n\n#cmsmasters_row_69e08776ea2df1_31841984 .cmsmasters_row_outer_parent { \n\tpadding-bottom: 50px; \n} \n\n \n#cmsmasters_divider_69e08776ea3ec0_86601971 { \n\tborder-bottom-width:1px; \n\tborder-bottom-style:solid; \n\tpadding-top:20px; \n\tmargin-bottom:0px; \n} \n \n#cmsmasters_row_69e08776ea4127_19895311 .cmsmasters_row_outer_parent { \n\tpadding-top: 0px; \n} \n\n#cmsmasters_row_69e08776ea4127_19895311 .cmsmasters_row_outer_parent { \n\tpadding-bottom: 10px; \n} \n\n<\/style><div id=\"cmsmasters_row_69e08776e9d350_69392909\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_text\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8435 size-full\" src=\"https:\/\/good-search.org\/about\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Screenshot_GOOD_Megafon.png\" alt=\"\" width=\"633\" height=\"392\" srcset=\"https:\/\/good-search.org\/about\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Screenshot_GOOD_Megafon.png 633w, https:\/\/good-search.org\/about\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Screenshot_GOOD_Megafon-300x186.png 300w, https:\/\/good-search.org\/about\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Screenshot_GOOD_Megafon-580x359.png 580w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cmsmasters_row_69e08776e9e1a2_55987992\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_text\">\n<h3><strong>It\u2019s possible: a web search free from the commercial influences of the advertising industry and tech giants.<\/strong><\/h3>\n<p>GOOD stands for Purpose over Profit. We are now making a bold move by declaring our web search will be 100% ad-free and independent of Big Tech. This change significantly enhances the search experience, strengthens digital sovereignty, and reduces our carbon footprint.<\/p>\n<p>With this decision, we are breaking away from the norm and elevating GOOD to a new level. Most alternative search engines rely on the search indices of Google and Bing, including the advertisements that often distract rather than guide users to their intended goals.<\/p>\n<h3 class=\"mb-2 mt-6 text-lg first:mt-3\"><strong>Resisting Commercial Pressure<\/strong><\/h3>\n<p>When Larry Page and Sergey Brin founded Google in 1998, they envisioned a search engine free of advertising to maintain the integrity and quality of results. However, things turned out differently: in its latest annual report, Google reported advertising revenues of an astonishing $239 billion\u2014a staggering figure that illustrates the advertising industry&#8217;s influence on what we find online. In Central Europe, advertisers likely spend over \u20ac20 per person each month to sponsor links on your Google search.<\/p>\n<blockquote>\n<p>\u201cFinancing our engagement for social change and climate action through advertising, which often promotes increased consumption and less sustainable products, does not make sense. We are the first cause-related search engine which resolves this contradiction\u201d<\/p>\n<p>Andreas Renner, Co-Founder of GOOD\u2014the search engine for a better world.<\/p>\n<\/blockquote>\n<p>Like many search engines, we have participated in the existing system until now. However, as an ethically grounded social enterprise, we increasingly critique the influence of advertising:<\/p>\n<ul class=\"marker:text-textOff list-disc pl-8\">\n<li><strong>Distraction and Time Loss<\/strong>: Ads occupy valuable space on search results pages, diverting attention from what truly matters.<\/li>\n<li><strong>Lack of Ethical Guidance<\/strong>: Most advertisements promote consumption without differentiating between sustainable and less sustainable options.<\/li>\n<li><strong>Increased Corporate Power<\/strong>: Companies with large advertising budgets gain undue influence, leading to reduced diversity and greater market concentration.<\/li>\n<li><strong>Poor Carbon Footprint<\/strong>: Ads generate unnecessary data waste (such as ad trackers) and increase energy consumption and CO2 emissions.<\/li>\n<li><strong>Transparency Issues<\/strong>: Promises of data protection falter where sponsored links are involved. Financing a privacy-focused search engine with ads is an attempt to reconcile incompatible goals.<\/li>\n<\/ul>\n<p>In contrast, ad-free searching with GOOD is beneficial in every way: good for you, good for society, and good for the environment.<\/p>\n<h3 class=\"mb-2 mt-6 text-lg first:mt-3\"><strong>Enhancing Digital Sovereignty<\/strong><\/h3>\n<p>There\u2019s another critical socio-political aspect supporting our departure from Google and Microsoft Bing. It undermines democratic opinion formation when two tech companies dictate what we find online and how search results are ranked. A functioning democracy requires diversity and competition.<\/p>\n<p>Since the beginning of this year, we have gradually distanced ourselves from Big Tech and have been sourcing our search results via Brave since January 2024 while still utilizing Microsoft Bing for ads. Our search results are based on an independent index developed from scratch. We have created widgets, browser extensions, and mobile apps independently or in collaboration with partners, often using open-source principles. In the future, we plan to integrate additional independent search indices and develop new features to solidify our position as a sustainable, non-commercial search engine.<\/p>\n<h3 class=\"mb-2 mt-6 text-lg first:mt-3\"><strong>Subscription Model and New Alliances: Funding Our Commitment to a Better World<\/strong><\/h3>\n<p>Our dedication to social change and climate protection remains part of our core mission. Instead of relying on advertising revenue, we offer a reasonably priced subscription model that allows unlimited ad-free searches. We will continue to communicate transparently about how we utilize our revenue. Even if we invest only a small portion of the subscription fee into our impact projects, it significantly exceeds what other social search engines achieve. We are unaware of any web search that generates more than 10 cents per user per month for supported projects; contracts with Google- and Microsoft-controlled advertising networks do not permit more.<\/p>\n<p>At the same time, we are establishing a network of supporters through which socially responsible companies can donate directly to our GOOD projects. This has significant leverage: a donation of \u20ac1,000 can save advertising displayed on half a million pages\u2014advertising that would otherwise be needed to generate sufficient clicks on paid ads.<\/p>\n<h3 class=\"mb-2 mt-6 text-lg first:mt-3\"><strong>Join Our Cause!<\/strong><\/h3>\n<p>Our subscription is simple and straightforward: \u20ac2 for a monthly subscription or \u20ac1.60 per month with an annual commitment. You can choose whether you want to further support our commitment to social change and climate protection beyond the basic fee.<\/p>\n<p>For organizations such as municipal administrations, schools, or companies managing multiple computers, we offer special B2B packages. Our message is clear: the time has come for organizations that should be neutral to stop financing their web searches through advertising. Now there\u2019s GOOD\u2014the sustainable search engine without ads<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cmsmasters_row_69e08776ea0493_21660567\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_text\">\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">MORE ABOUT OUR MOVE<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cmsmasters_row_69e08776ea0d96_22510634\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div class=\"cmsmasters_column one_half\">\n<div class=\"cmsmasters_text\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8435\" src=\"https:\/\/good-search.org\/about\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Screenshot_GOOD_Megafon-300x186.png\" alt=\"\" width=\"300\" height=\"186\" srcset=\"https:\/\/good-search.org\/about\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Screenshot_GOOD_Megafon-300x186.png 300w, https:\/\/good-search.org\/about\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Screenshot_GOOD_Megafon-580x359.png 580w, https:\/\/good-search.org\/about\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Screenshot_GOOD_Megafon.png 633w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div>\n<\/div>\n<div class=\"cmsmasters_column one_half\">\n<div class=\"cmsmasters_text\">\n<h3><span style=\"font-weight: 400\"><strong>GOOD goes ad-free<\/strong><\/span><\/h3>\n<p>Find out more about our move to free the GOOD web search from the influence of corporations and the advertising industry:<\/p>\n<\/div>\n\n<div id=\"cmsmasters_button_69e08776ea2ac3_86486544\" class=\"button_wrap\"><a href=\"https:\/\/good-search.org\/about\/en\/good-ad-free\/\" class=\"cmsmasters_button\"><span>GOOD now is 100% ad-free<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cmsmasters_row_69e08776ea2df1_31841984\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div class=\"cmsmasters_column one_first\">\n\n<div id=\"cmsmasters_divider_69e08776ea3ec0_86601971\" class=\"cmsmasters_divider cmsmasters_divider_width_long cmsmasters_divider_pos_center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cmsmasters_row_69e08776ea4127_19895311\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_text\">\n<p><strong>Questions, Critique, Ideas? Message us!<br \/>\n<\/strong>Andreas Renner,\u00a0Co-Founder GOOD:\u00a0<a href=\"mailto:andreas@good-search.org\">andreas@good-search.org<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>GOOD stands for Purpose over Profit. We now make a bold move: in future, our web search will be 100% ad-free and independent of big tech. This significantly improves the search experience, strengthens digital sovereignty and improves the carbon footprint. <\/p>\n","protected":false},"author":3,"featured_media":8435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/good-search.org\/about\/en\/wp-json\/wp\/v2\/posts\/8434"}],"collection":[{"href":"https:\/\/good-search.org\/about\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/good-search.org\/about\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/good-search.org\/about\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/good-search.org\/about\/en\/wp-json\/wp\/v2\/comments?post=8434"}],"version-history":[{"count":4,"href":"https:\/\/good-search.org\/about\/en\/wp-json\/wp\/v2\/posts\/8434\/revisions"}],"predecessor-version":[{"id":8534,"href":"https:\/\/good-search.org\/about\/en\/wp-json\/wp\/v2\/posts\/8434\/revisions\/8534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/good-search.org\/about\/en\/wp-json\/wp\/v2\/media\/8435"}],"wp:attachment":[{"href":"https:\/\/good-search.org\/about\/en\/wp-json\/wp\/v2\/media?parent=8434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/good-search.org\/about\/en\/wp-json\/wp\/v2\/categories?post=8434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/good-search.org\/about\/en\/wp-json\/wp\/v2\/tags?post=8434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}